?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
ROGER PÉROT (1908-1976) CYCLES PEUGEOT. 1931 46 1/4x31 1/4 inches, 117 1/2x79 1/2 cm. Hachard & Cie., Paris. Condition A-: repaired tears and creasing in margins and image; horizontal fold. Peugeot was a major advertiser in France between the wars, commissioning innumerable posters to advertise both their cars and their bicycles. After the First World War their posters were consistently marked with a distinct modernist feel, to show they were a contemporary company keeping up with the times. This palpably accomplished Art Deco image is more complex than what immediately greets the eye. Pérot constructs the image using three separate planes: foreground, middle and background. Each plane is delineated by one of the colors of the French flag, reinforcing the identity of Peugeot as a French company.
