ROSE BEN Otis Elevator abstraction

Sale 1954 - Lot 552

Unsold

Estimate: $ 1,000 - $ 1,500

ROSE, BEN
Otis Elevator abstraction. Dye transfer print, 18x14 1/2 inches (45.5x36.8 cm.), with Rose's signature and date on the overmat; framed. 1979

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Additional Details

Ben Rose (1916-80) was credited with bringing photography into the computer age. An advertising photographer who was one of the first practitioners to explore electronic technologies, Rose married elements of industrial photography with those of conceptual fine art. In 1978, he used an analog computer (which he programmed himself) to control his photographs for an Otis Elevator campaign.