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ROSE, CARL (1903-1971) "Tourists." Illustration for The New York Times Magazine, 1940s. Ink on card with magazine stamp in right margin; 20 x 30 inches. Carl Rose was a prominent American cartoonist whose urbane work was published in Collier's, The New York Times Sunday Magazine, The Saturday Evening Post, Popular Science and elsewhere. He was in the very first issue of The New Yorker. His most famous cartoon appeared in that magazine on December 8, 1928: When a little moppet refuses to eat her vegetables, her mother tells her, "It's broccoli, dear." To which the little darling replies, "I say it's spinach, and I say the hell with it." E. B. White supplied the punchline. (Rose parodied it in a 1935 Heinz Soup ad: "I say it's spinach, and I like it.") He also used the nom de crayon "Earl Cros." Nd, 1940s
