?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
ROWLES (DATES UNKNOWN) SHOP EARLY / RIDE IN COMFORT. 1928. 29 3/4x19 3/4 inches, 75 1/2x50 cm. Waterlow & Sons, London. Condition B+: pin holes and staining in corners; margins trimmed. "Occasionally, as in this poster, the heading 'London's Tramways' was replaced by other text but the message 'Shop Early' aimed at its women passengers remained the same. According to the LLC, the campaign slogan was so successful it was used every year" (Tramway p. 120). Tramway p. 120, Le Train p. 48.
