ROYAL CROWN COLA RC Tastes Best

Sale 2372 - Lot 1

Price Realized: $ 1,500

?Final Price Realized includes Buyer’s Premium added to Hammer Price

Estimate: $ 1,000 - $ 1,500

ROYAL CROWN COLA.
RC Tastes Best. Oil on board. 521x318 mm; 20 1/2x12 1/2. Image of young woman in red skirt suit resting on a log, removing her sunglasses and enjoying a Royal Crown cola (identifiable by the logo though unlabeled). Unsigned but attributed to Frederick Sands Brunner. Re-stretched over original stretcher with restoration. Circa 1942. Ex-collection Victor Burns, Art Director for Royal Crown Cola.

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Additional Details

The famous advertising campaign for Royal Crown Cola and Par-T-Pak (produced by Royal Crown) in the 1940s and '50s featured some of the biggest names in Hollywood including Lucille Ball, Rita Hayworth, Betty Grable, June Haver, Jeanette MacDonald, and Dorothy Lamour among other starlets. Graphic artists of the day such as Frederick Sands Brunner and McLelland Barclay designed many of the print ads. This and the following 6 lots of Royal Crown ads belonged to Victor Burns, the Art Director for the famous beverage company in Columbus, Georgia who commissioned them.