May 09, 2024 - Sale 2668

Sale 2668 - Lot 10

Estimate: $ 400 - $ 600


CARSON - PIRIE MONTHLY / TENNIS NUMBER. Small format poster. Circa 1896.

16½x13 inches, 42x33 cm. R.R. Donnelley & Sons, Chicago.
Condition B+: repaired tears, creases and minor restoration in margins and image; reds slightly attenuated.

Carson, Pirie & Company was a department store founded in 1853 by Irish immigrants Samuel Carson and John T. Pirie. The Carson-Pirie Monthly was the self-proclaimed "Daintiest of the Magazines," and operated as the monthly magazine for the store. It was described in its 1896 ad in The Ladies' Home Journal as "A complete and authoritative review of advance fashions in every department of women's wear, profusely illustrated by well-known artists; its eighty tiny pages replete with suggestions as to Home Decoration, Home Dressmaking, Fancy-Work and everything of interest to Woman." For their June 1896 issue, the artist shows a beautiful, stylish and colorful allegory of Summer swinging her tennis racket to shoo away drab, old and cold winter. Carson-Pirie still has brick and mortar locations in several states.