TWO DAYLIGHTS DAILY! SOUTHERN PACIFIC [TO LOS ANGELES / TO SAN FRANCISCO.] Two posters. Circa 1938.
Each approximately 22x16 inches, 55 3/4x40 3/4 cm. Condition varies. Paper. One matted and framed.
Southern Pacific began operating its streamlined train service, Daylight, between San Francisco and Los Angeles in 1937. The route was so popular (the trains were frequently referred to as "the most beautiful trains in the world") that by 1940 they were running twice a day. The Morning Daylight and the Noon Daylight. It wasn't until the middle of 1938 that Southern Pacific began offering their $6 one-way fare. Initially it had cost $9.47 for the same ticket, but the railroad had to lower the price in the face of competition from the Santa Fe Railroad, which offered cheaper tickets on the same route. Includes the posters advertising each direction.
![SAM HYDE HARRIS (1889-1977). TWO DAYLIGHTS DAILY! SOUTHERN PACIFIC [TO LOS ANGELES / TO SAN FRANCISCO.] Two posters. Circa 1938. Each](https://catalogue.swanngalleries.com/full//838\804838.jpg)
![SAM HYDE HARRIS (1889-1977). TWO DAYLIGHTS DAILY! SOUTHERN PACIFIC [TO LOS ANGELES / TO SAN FRANCISCO.] Two posters. Circa 1938. Each](https://catalogue.swanngalleries.com/full//838\804838_view_02.jpg)
![SAM HYDE HARRIS (1889-1977). TWO DAYLIGHTS DAILY! SOUTHERN PACIFIC [TO LOS ANGELES / TO SAN FRANCISCO.] Two posters. Circa 1938. Each](/Content/images/image-placeholder.png)
![SAM HYDE HARRIS (1889-1977). TWO DAYLIGHTS DAILY! SOUTHERN PACIFIC [TO LOS ANGELES / TO SAN FRANCISCO.] Two posters. Circa 1938. Each](https://catalogue.swanngalleries.com/thumb//\838\804838tn.jpg)
![SAM HYDE HARRIS (1889-1977). TWO DAYLIGHTS DAILY! SOUTHERN PACIFIC [TO LOS ANGELES / TO SAN FRANCISCO.] Two posters. Circa 1938. Each](https://catalogue.swanngalleries.com/thumb//\838\804838_view_02tn.jpg)