?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
SAUL BASS (1920-1996) VERTIGO. 1958. 40 3/4x27 inches, 103 1/2x68 1/2 cm. Amalgamated Lithographers of America, Cleveland. Condition B+: tears, creases and abrasions at edges and along vertical and horizontal folds; pin holes in corners; paper reinforcement on verso of lower left corner. Paper. Saul Bass became famous in the 1950s, thanks to his collaboration with Otto Preminger and Alfred Hitchcock, for each of whom he designed movie posters and title sequences. He revolutionized both fields, the former thanks to his dropping the "big head" theory, prevalent in movie poster advertising throughout that decade, and the latter by redefining film's visual language. Whether using graphics or photography, his work is always highly symbolic and minimal, living up to his credo, "symbolize and summarize." This poster "encapsulates the sensation of vertigo by having a couple sucked into a vortex. The slightly off-kilter, irregular capitals further hint at the vertiginous" (Saul Bass p. 178). Saul Bass p. 178, The Poster p. 287.
