?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
SAXOLEINE. 1891. 46 1/2x34 inches. Chaix, Paris. Condition B: discoloration and restoration along vertical and horizontal folds; restored losses and restoration in corners and margins. This is the first in a long series of posters that Cheret designed between 1891 and 1900 for a lamp oil company. The series, twenty posters in all, can conceivably be considered as the first modern advertising campaign. Year after year Cheret helped build the company's image, ensuring immediate recognition, by using the same concept of a woman holding a lamp. However, in each poster, the color of the lamp shade, the color of the woman's dress or her stance with the lamp is changed. A classic poster. Maindron 780, Broido 241, Wine Spectator, pl. 20.
