SAXOLEINE. 1900. 483/4x34 inches. Chaix, Paris. Condition B+: repaired tears in margins; vertical and horizontal folds. Throughout this ten year span we can see Cheret's style fully develop to the point where he is so expertly using the three primary colors, red, yellow and blue, plus black, to make the colors literally explode off the poster. That all of the Saxoleine posters wer so readily identifiable, built an impressive visual ensemble that is the forerunner of the modern advertising campaign. Broido 958, Maindron 758.
