May 06, 2002 - Sale 1935

Sale 1935 - Lot 69

Price Realized: $ 978
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 700 - $ 1,000
SCUOLA PUBBLICITA RINASCITA LAVORATORI DEL LEGUNO E DELL' EDILZIA. 1949.
27 1/2x39 1/4 inches. Scuola Pubblicita Rinascita.
Condition A-: repaired tears and minor paper loss in margins.
After the war, Max Huber and Remo Muratore, along with Luigi Veronesi, founded a prestigious advertising school in Milan called the Scuola Pubblicita Rinascita. There they taught students who would later become the cream of Italian art directors. In this poster, a commission given to the school, photography and typography can clearly be seen as the center of those studies. A well-balanced and powerful image, as well as a rare document.