SEPO (SEVERO POZZATI, 1895-1983) NOVELTEX. 21 3/4x14 3/4 inches, 55 1/4x37 1/2 cm. Idea, St. Ouen. Condition A- / A: minor water staining at bottom edge. Paper. Framed. One of Sepo's first accounts with Dorland Advertising Agency was the shirt-maker Noveltex, with whom he continually worked over the course of almost 20 years. His geometrically-influenced depiction of a shirt is an ingenious, stylized Art Deco version of an Object Poster; it became the company's logo, serving as the basic visual element used by the company's advertisers for many years. This is the smaller format. Not in Sepo.
