May 13, 2013 - Sale 2314

Sale 2314 - Lot 222

Price Realized: $ 625
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
SERGE LIBISZEWSKI (1930- ) OLIVETTI. 1974.
27 1/4x18 1/2 inches, 61 1/2x47 cm. Elli & Pagani, Italy.
Condition B+: creases, abrasions and bubbling in margins and image.
Libiszewski studied art in his native Switzerland with Josef Müller-Brockmann. In 1962, he opened up his own photography studio in Milan, where, with the help of Max Huber, began to work for some of Italy's premier companies. Here, he has photographed a sculpture of an Olivetti machine designed by American artist, Roger Selden. It is another charming and unusual facet of Olivetti's continuous, ever-changing and creative ad campaigns.