STENBERG BROTHERS (VLADIMIR 1899-1982; GEORGI 1900-1933) ZARE. 1927. 54x39 inches. Condition B: restoration and repaired tears in margins and along vertical and horizontal folds, some affecting image. Two sheets. Japan. With their innate sense of design, and a technique of their own devise whereby photos from movies were projected onto canvases and drawn over in order to create photomontages, the Stenberg Brothers (Vladimir and Georgi) revolutionized the concept of the movie poster in the 1920s. Having been given total artistic freedom they were the first to abandon the standard promotional technique of realistically depicting movie scenes on posters. This Armenian film is about "the Kurdish people under Tsarist rule. The hero is a tribesman interested only in horsemanship. However he finally becomes aware of the plight of his people and leads them in an anti-Tsarist revolt" (Pack p. 289). The powerful image encapsulates a major theme of the movie and utilizes the brash colors with which the Stenberg's were so enamored. The title of the film is presented as the path of the galloping horse and provides an unrestricted dynamic to the image. Pack p. 289.
