?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 7,000 - $ 10,000
STILLER. 1908. 26 1/2x36 1/2 inches. Hollerbaum & Schmidt, Berlin. Condition B+: restored losses in top left and right corner. If the Priester Matches were the first attempt of young Bernhard towards his objective approach to advertising, the Stiller shoe in 1908 represents the first "Sach Plakat" he produced. The bold letters and single, brilliantly drawn shoe alone on a light-toned background was a revolution in the poster world. Showing objects had of course been done before, but never in such a minimal, speechless and stylized way. This image would bring many more commissions to Bernhard, who seemed to like drawing shoes (doing posters for Hamburger in Vienna, Provodnik in Russia, Kreeb's Dr. Geyer, etc.), as well as other serious accounts with firms like Manoli. ref: The Modern Poster<>, by Stuart Wrede, MOMA New York, 1988, no. 63, p. 86, The Poster<>, by Alain Weill, G. K. Hall, Boston, 1985, no. 171 p.101.
