May 03, 2018 - Sale 2476

Sale 2476 - Lot 240

Price Realized: $ 28,600
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 15,000 - $ 20,000
TADANORI YOKOO (1936- ) HAVING REACHED A CLIMAX AT THE AGE OF 29, I WAS DEAD. 1965.
40 3/4x29 3/4 inches, 103 1/2x75 1/2 cm.
Condition A / A-: minor tear at left edge; minor creases in margins; minor creases and abrasions in image. Silkscreen. Paper.
Yokoo, who can be credited as the artist who introduced Pop Art to Japan, did much of his earliest work in silkscreen, resulting in brighter colors. He designed this poster for an exhibition entitled Persona at Tokyo's Matsuya department store in November, 1965. The image, commenting as it was on the stifling nature of Japanese society on artists, was shocking, sensational and became an instant classic. It is extremely rare to find posters from Tadanori Yokoo's early career during which his printing runs were short and few were kept. Yokoo p. 69, Musee de l'Affiche / Yokoo p.1, Modern Poster 275, Word and Image p. 126, Avant Garde p. 184, Plakat Kunst p. 168, Enyclopedie de l'Affiche p. 273, MoMA 696.1966.