May 10, 2012 - Sale 2278

Sale 2278 - Lot 201

Price Realized: $ 480
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 500 - $ 750
TBWA ADVERTISING ABSOLUT CRAZY HORSE. 1998.
64x46 inches, 162 1/2x117 cm. Regis Fialaire.
Condition A.
"Liquor advertising in France is tightly restricted by French law: the only permissible elements in an ad are the product's ingredients, its place of manufacture, and its place of sale.. We found a delightful method of staying within the spirit of the French law by showing pivotal, symbolic aspects of some of the nightclubs where Absolut is available" (Absolut p. 255).