?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
THELEM (ERNEST BARTHELEMY LEM, 1869-1930) PEUGEOT. 59x41 1/2 inches. G. Elleume, Paris. Condition B+: repaired tears, restored losses and losses in margins. The Peugeot family began their rise to industrial power with the discovery of iron in the Doubs Valley, in the east of France. Initially they produced tools. In 1885, they began manufacturing bicycles, then moved on to motorcycles, and eventually to automobiles. This poster clearly positions Peugeot as the brand of aristocrats and the well-to-do. Here, on the immaculate grounds of a stately home, women are engaged in a game of lawn tennis. A dashing young man on his motorcycle attracts one of the women to leave the game and come to flirt. Associating wealth, style, status and sex appeal with motorcycles is a powerful advertising concept that thrives through the present day. Tennis p. 30, Gold 75.
