?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
TOILES FRAUDET. 1910. 62x44 3/4 inches. P.Vercasson, Paris. Condition B+: restored losses in top margin; discoloration along bottom margin; abrasion in image; vertical and horizontal folds; minor staining in image. It is always amazing after so many years working with posters to come across an image by such a well known artist that is totally new, and previously unseen! At first glance this appears to be a travel poster, promoting an elegant beach resort (the image is very reminiscent of Cappiello's 1905 poster for Portofino-Kulm, the Italian resort). However, it is in fact for a company selling textiles for women's summer outfits. Cappiello's firm hand is no longer that of the caricaturist he had been, but of the brilliant designer he had become through his work with posters. The setting is exotic, with the cool blue Mediterranean laid out below the woman and the white-hot summer sky above her. She is elegance and grace personified, gliding across a balcony with hat and fan, overlooking a sweeping beach scene. However, Cappiello was working for a client, and had a lot of text to integrate into this image (all the advantages of this fabric that the client would have insisted on including with the poster); a task he handles ingeniously by incorporating the text into the balcony balustrade. It is interesting to note in how few of his posters Cappiello actually presents a detailed background It appears to have been a stylistic conceit that he only employed within a small window of time.
