May 19, 2022 - Sale 2605

Sale 2605 - Lot 87

Price Realized: $ 8,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 7,000 - $ 10,000

TOM PURVIS (1888-1959)

AUSTIN REED LTD. Circa 1927.

59 1/2x39 3/4 inches, 151x101 cm.
Condition B+: repaired tears and small replaced losses at top edge, into image; repaired tears, replaced losses, creases and restoration in margins; minor creases and restoration in image.

"Vibrant bands of color offset the somber sophistication of evening wear and provide a sense of motion to this poster advertising Austin Reed's very first store, at 13 Fenchurch Street in London. The retailer of upmarket clothing, known for its menswear, was founded in 1900 and had seventy outlets throughout Britain . . . With superb simplicity and just two colors - black and white - Purvis creates a classic vision of formal wear: gloves, top hat, overcoat, striped scarf, bow tie, trousers, and vest" (Crouse p. 153). He designed a number of posters for the retailer during the 1920s, and "these works created in the 'flat method' with vivid contrasting colors are amongst Purvis's most well known and respected" (Purvis p. 20). Purvis p. 48, Crouse p. 152.