Jun 24, 2021 - Sale 2574
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Sale 2574 - Lot 173

Unsold
Estimate: $ 2,000 - $ 3,000
TOMI UNGERER (1931-2019)
Wizard Air Freshener. Together, incomplete group of 18 cels for Wizard Air Freshener advertising campaign. Most are ink, some with added watercolor, on onionskin taped to larger sheets, though some of the larger images are on loose sheets of onionskin. Two cels are painted directly on acetate.



Image sizes vary. The smallest is 40x50 mm; 2x1 1/2 inches, on 10 1/4x12 1/2-inch sheet. The largest is 135x330 mm; 5 1/4x13 inches, on 10x13 3/4-inch sheet. Unsigned.

The spot features a top-hatted gentleman and a dog, each showing disgust as they enter a woman's foul-smelling home. Once the woman cures her "house-i-tosis" with the pleasant scent of Wizard Air Freshener, a group of men throw off their hats in excitement as they rush into the woman's home and lay at her feet, eagerly sniffing the air near a can of Wizard.
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