May 07, 2015 - Sale 2382

Sale 2382 - Lot 112

Price Realized: $ 6,750
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
UMBERTO DI LAZZARO (DATES UNKNOWN) ITALIAN AERIAL LINES. Circa 1933.
39 1/2x24 1/4 inches, 100 1/4x61 1/2 cm. I.G.A.P., Rome.
Condition A-: repaired tears and minor restoration in margins.
Within Europe, Italy was one of the last countries to develop their commercial aviation industry. However, by the mid 1930s Italy had progressed far beyond most of Europe, ranking only behind Germany and France in the number of passengers carried on a yearly basis. This poster seems to predate 1934, when three of Italy's largest airline companies banded together to form a single, government-owned company, Ala Littoria. "By using green lettering below the red and white biplanes, the designer flies the colors of the Italian flag in an inventive manner" (Crouse p. 17). This is the English version. Modern Poster 174, Crouse p. 17, Affiches Art Deco p. 95.