Jun 17 at 12:00 PM - Sale 2709 -

Sale 2709 - Lot 11

Estimate: $ 1,600 - $ 2,200
VINCE CULLERS (1924 - 2003)
Rev. Dr. Martin Luther King, Jr.

Oil on board, 1987. 430x655 mm; 17x25¾ inches. Unsigned. "Vince Cullers Advertising" inscribed in pencil on verso.

Publication
Advertisement for Sears, published in Ebony magazine, January 1987.

Additional Details

Vince Cullers was a pioneering figure in American advertising, widely credited as the first African American to own and operate a full-service advertising agency dedicated to targeting the Black consumer market. His work not only revolutionized how corporations engaged with African American audiences but also opened doors for countless Black professionals in the industry.

The full caption on the advertisement reads, "The highest honor we can give him is to work to make his dream come true."