May 10, 2012 - Sale 2278

Sale 2278 - Lot 19

Price Realized: $ 26,400
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 15,000 - $ 20,000
19x25 inches, 48 1/4x63 1/2 cm.
Condition A: vertical and horizontal folds. Paper.
A painter, typographer, graphic designer and teacher, Dexel was appointed as the director of the Art Union in Jena, a central German university town. Closely associated with the Bauhaus, he became one of the most prominent practitioners of Contstructivism. Here, promoting the use of gas ["Always use gas for cooking, baking, heating, lighting / because it is practical, clean, inexpensive / Saves work, time, money"], one sees the confluence of art and commerce, wherein the most mundane of advertisements can be presented in an elevated manner. Dexel's strict constructivist style "used exclusively typography and abstract geometrical markers" (Avant Garde p. 64). He eschewed pictorial imagery for the "the use of ornament based entirely on the precise geometric forms of the rectangle and the circle, and the almost exclusive use of a geometrically based sans-serif type" (Word & Image p. 56). MOMA 303.1937, Word & Image p. 64, Modern Poster p. 108, Avant Garde p. 152 Weill p. 152, Euro Deco p. 208.