WALTER HOFMANN (1906-1973) MATZNER / BADEANZÜGE. Circa 1950s. 66 1/2x48 inches, 169x122 cm. F. Adametz, Vienna. Condition B+ / B: repaired tears, restored losses, creases, abrasions and restoration in margins and image and along vertical and horizontal folds; repaired pin holes in corners and margins. Two-sheets. Hofmann studied at the Academy of Applied Arts in his native Vienna. He began his commercial career in the 1930s, and by the 1950s had achieved nationwide fame. Best known for his fetching images of women in bathing suits for Matzner, Kajak and Nivea, during the 1950s his colorful, cheerful posters were ubiquitous and were used to advertise the farmer's union, tourism and scores of other products including ski-wear.
