Aug 07, 2002 - Sale 1941

Sale 1941 - Lot 70

Price Realized: $ 1,265
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
WILLARD FREDERIC ELMES FAVORITES / LET'S DESERVE. 1929.
44x36 inches. Mather & Co., Chicago.
Condition A-: punch holes in top margin; tears in margins.
An orange woman in a yellow bathing suit is diving against a green background; lettering in yellow. From 1923-1929, the Mather Company produced a series of posters which owner Charles Mather deemed "Constructive Organization Posters." They have since come to be known as the Mather Work Incentive Posters. "Aimed at improving the work practices of employees in industry and commerce" in the boom times following the First World War, Mather combined striking, bold graphics, direct messages and superb lithography to create "one of the most outstanding continuous series of graphically significant posters ever produced in America." (FAMLI).