Nov 10, 2022 - Sale 2621

Sale 2621 - Lot 139

Price Realized: $ 2,250
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900

WILLARD R. COX (1902-1974)

CARLSBAD CAVERNS / SOUTHERN PACIFIC. Circa 1939.

22 3/4x15 1/2 inches, 57 3/4x39 1/2 cm.
Condition B+ / A-: repaired tears at edges, some into image; minor creases and restoration at edges.

In 1940, the geologically stupendous Carlsbad Caverns became part of Southern Pacific's advertising as a great day trip on the journey west to see San Francisco's World's Fair. Travelers could disembark in El Paso and then travel by "big, stream-lined, air-conditioned motor coach" to see the caverns, and be back in El Paso by the evening to continue their westward journey. The railroad used this same image in newspaper ads (see Pittsburgh Post-Gazette, May 29, 1940).
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Additional Details

From the collection of Victor Ryerson.