?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
WILLEM FREDERICK TEN BROEK NEW YORK / HOLLAND AMERICA LINE. 1938. 38x241/4 inches. Joh Enschede, Haarlem. Condition A-: minor restoration at edges, some slightly affecting image. For all the great graphic publicity produced for the New York World's Fair, some of the best images, and among the rarest, were those designed by foreign shipping lines, using the Fair as an enticement for their passengers. Both the Cunard White Star Line (see Swann Auction 1995, lot 188) and Holland America Line produced posters touting the Fair. Unlike American posters for the fair, these foreign images not only depicted the Trylon and Perisphere, but also used graphic, Art Deco depictions of New York's skyline, obviously an incredible draw for foreign visitors! Ten Broek designed several posters for the Holland-America Line as well as KNSM, each image a powerful Art Deco design. It is uncertain how often the Holland-America Line was able to offer this World's Fair service to its passengers, as the outbreak of World War II in 1939 would have severely limited, if not curtailed, the leisure activities of the ocean liner companies. This is the French version (other known languages include Dutch, German and English).
