Dec 17, 2014 - Sale 2371

Sale 2371 - Lot 237

Price Realized: $ 688
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
WILLIAM H. BRADLEY (1868-1962) THE ECHO. 1895.
24 3/4x16 inches, 63x40 1/2 cm. Ralph Meriman Co. Press.
Condidtion B / B+: losses and tears in margins, some affecting image; creases and abrasions in margins and image; light staining in right margin; paper glued to verso along tear. Hinged to mat at top edge. Paper.
Bradley designed not only this poster, but also 7 covers for this magazine billed as "Chicago's humorous and artistic fortnightly." In 1895, the Art Exchange described the poster by saying, "It is gay in the extreme, and almost criminal in its cleverness. Three very rich colors are used, and used with all the possible trickiness to express many more. This alone compels you to look, and then there is something so very astonishing about the two peculiar maidens who have crept into the drawing from one side, with their swirling skirts and trim ankles and hands, their wonderful hair and slender waists" (The Echo, June 15, 1895). Within the pages of the magazine, this poster was offered for sale for 25 cents, or as an incentive with an offer of a 3 month subscription to the magazine for 50 cents! Kiehl 19, DFP-I 161, Reims 1143, Koch p. 101, Virginia p. 46, Word & Image p. 40, Margolin p. 115, Keay p. 40, The American Poster p. 17.