24¾x16 inches, 63x40½ cm. Ralph Merriman Co. Press, [Chicago]. Condition B / B+: large replaced losses in margins; repaired tears, creases and restoration in margins; pin holes in corners; horizontal fold; reds attenuated. Mounted on Japan. Matted and framed.
Bradley designed not only this poster, but also 7 covers for this magazine billed as "Chicago's humorous and artistic fortnightly." In 1895, the Art Exchange described the poster by saying, "It is gay in the extreme, and almost criminal in its cleverness. Three very rich colors are used, and used with all the possible trickiness to express many more. This alone compels you to look, and then there is something so very astonishing about the two peculiar maidens who have crept into the drawing from one side, with their swirling skirts and trim ankles and hands, their wonderful hair and slender waists" (The Echo, June 15, 1895). Within the pages of the magazine, this poster was offered for sale for 25 cents, or as an incentive with an offer of a 3 month subscription to the magazine for 50 cents!
Kiehl 19, DFP-I 161, Reims 1143, Koch p. 101, Virginia p. 46, Word & Image p. 40, Margolin p. 115, Keay p. 40, The American Poster p. 17, The Met 1984.1202.11.
![WILLIAM H. BRADLEY (1868-1962). THE ECHO. 1895. 24¾x16 inches, 63x40½ cm. Ralph Merriman Co. Press, [Chicago].](https://catalogue.swanngalleries.com/full//002\821002.jpg)