Feb 05, 2013 - Sale 2302

Sale 2302 - Lot 19

Price Realized: $ 6,720
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
WILLIAM H. BRADLEY (1868-1962) THE MODERN POSTER. 1895.
19 1/2x12 inches, 49 1/2x32 cm.
Condition B+: tape stain in lower left margin. Framed.
The first American book dedicated to the poster craze was published by Charles Scribner in 1895 and contained articles on the development of the poster in different countries, including England, France, Italy and America. The book was limited to 1000 copies for which Bradley designed the paper cover label and the frontispiece. As an added incentive to poster lovers, each of the copies came with this Bradley poster. This copy is numbered 352 and (like all in the run) is initialed by Charles Scribner. Antiquarian book dealers who handle the book note that when it is sold it is "as usual" without the poster. Not in Kiehl, DFP-I 158, Margolin p. 46, Koch p. 63, Reims 1145, Virginia p. 10, Keay p. 27.