Aug 08, 2024 - Sale 2676

Sale 2676 - Lot 129

Price Realized: $ 4,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000

WILLIAM H. BRADLEY (1868-1962)

THE MODERN POSTER. 1895.


20x12½ inches, 50¾x31¾ cm. Charles Scribner's Sons, New York.
Condition A: hand-numbered 320 (of 1000), and initialed by Charles Scribner. Matted and framed.

The first American book dedicated to the poster craze was published by Charles Scribner in 1895 and contained articles on the development of the poster in different countries, including England, France, Italy and America. The book was limited to 1000 copies, for which Bradley designed the paper cover label and the frontispiece. As an added incentive to poster lovers, each of the copies came with this Bradley poster. This copy is numbered 320, and (like all in the run) is initialed by Charles Scribner. Antiquarian book dealers who handle the book note that when it is sold, it is "as usual" without the poster.

DFP-I 158, Margolin p. 46, Koch p. 63, Not in Kiehl, Reims 1145, Virginia p. 10, Keay p. 27, Met 1990.1016.1.