Aug 08, 2024 - Sale 2676

Sale 2676 - Lot 133

Unsold
Estimate: $ 6,000 - $ 9,000

WILLIAM H. BRADLEY (1868-1962)

VICTOR BICYCLES / OVERMAN WHEEL CO. 1895.


40½x13 inches, 103x33 cm. J. Ottoman Lith. Co., New York.
Condition B+: repaired tears, creases and abrasions in margins and image; small replaced losses in margins; horizontal creases and slight foxing in image. Matted and framed.

Bradley's style has been referred to as American Art Nouveau, a combination of Aubrey Beardsley and the work of the Arts and Crafts movement; Bradley "transformed their styles into exceptionally bold and successful designs" (Word and Image p. 20). "Because of his early training as a printer, Bradley's posters are distinguished by their good taste in typography which is an integral part of the design" (Margolin p. 27). This was Bradley's first poster for the Overman Wheel Company that manufactured Victor Bicycles. It is familiarly referred to as "The Knickerbockers," because of the outfit worn by the cyclist. Tall, thin images surrounded by a decorative, floral border was a motif frequently used by Bradley.

Reims 1149, DFP-I 164, Keihl 24, Margolin p. 185.