Oct 14, 2004 - Sale 2016

Sale 2016 - Lot 25

Price Realized: $ 1,092
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
WILLIAM H. BRADLEY THE ECHO. May, 1895.
203/4x135/8 inches. Ralph Meriman Co. Press.
Condition B+: loss in left margin; tape stains along repaired tear through top margin into image; abrasions in image.
Bradley designed not only this poster but also 7 covers for this magazine billed as "Chicago's humorous and artistic fortnightly." In 1895, the Art Exchange described the poster: "It is gay in the extreme, and almost criminal in its cleverness. Three very rich colors are used, and used with all the possible trickiness to express many more. This alone compels you to look, and then there is something so very astonishing about the two peculiar maidens who have crept into the drawing from one side, with their swirling skirts and trim ankles and hands, their wonderful hair and slender waists" (Echo, June 15, 1895). Within the pages of the magazine, this poster was offered for sale for 25 cents or as an incentive with an offer of a 3 month subscription to the magazine for 50 cents! (the poster is first mentioned in Volume 1, number 2, dated May 15th, 1895, and reproduced on the rear cover of the following issue, June 1, 1895). Kiehl 19, DFP I 161, Reims 1143, Koch p. 101, Virginia p. 46, Word & Image p. 40, Margolin p. 115, Keay p. 40.