?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 10,000 - $ 15,000
WILLIAM H. BRADLEY VICTOR BICYCLES. December, 1895. 401/2x261/2 inches. Forbes Co., Boston. Condition B+: minor tears and cracking along sharp vertical and horizontal folds; minor tears at edges. Paper. As with so many posters in America at the height of the poster craze in the mid 1890s, this one was given an affectionate name: "In Purple and White." Larger than most of Bradley's other posters, it is "his simplest, boldest, and therefore most modern creation." (Koch p. 99). And yet despite the absence of the intricate detail that defined so much of Bradley's work, his style still carefully reflects the product advertised. "Here spokes might have marred the composition of the poster and their absence gives a feeling of lightness and airiness to the bicycle and the entire design" (Bicycle p. 9). Kiehl 27, DFP I 165, Reims 1148, Maitres pl. 152, Weill 120, Koch p. 55-56, Bicycle 51, American Style 41.
