Apr 24, 2014 - Sale 2346

Sale 2346 - Lot 75

Price Realized: $ 15,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 12,000 - $ 18,000
XANTI SCHAWINSKY (1904-1979) ILLY CAFFE. 1934.
54 3/4x38 1/2 inches, 139x97 3/4 cm. Pizzi & Pizio, Milan.
Condition B+: restored losses and repaired pin holes in corners; repaired tears, abrasions and restoration in margins and image.
Schawinsky studied in Zurich, Cologne, Berlin, with the Bauhaus in Weimar and worked in the Boggieri Studio in Milan for some of Italy's most prestigious advertising clients such as Motta, Olivetti, Illy and the Italia Cosulich Lines. In 1936, he emigrated to America at the behest of Josef Albers, who invited him to teach at Black Mountain College, where he remained for the duration of the war, working with such luminaries as Breuer and Walter Gropius. Like most of the designers of his caliber, he could work with photos, photomontage or pure graphics. For this poster, treated in extremely bright pastel colors, he depicts a bold, post-Cubist face of a woman drinking coffee. The impact of the image is due almost entirely to the color scheme which utilizes two shades of blue and two shades of pink. The unusual colors create an unreal, though memorable image. Xanti also designed an espresso machine for Illy, however, the project was never realized. Schawinsky no. 62, p. 115, Avant Garde p. 168, Affiche Art Deco p. 239.