?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
ZERMATT. 1908. 40 1/2x28 3/8 inches. J. E. Wolfensberger, Zurich. Condition A-: restoration and repaired tears in margins and corners; crease in image. "In the beginning was the Matterhorn." (Schweiz p. 50). Pure, bold, simple and strong, a true Sachsplakat ("object poster"), the first, and perhaps the finest, within the travel poster genre. Exceptional in its design, it is a cross-over work between the German Object Posters and the Swiss Realism of the early 1920s. "The poster stands out above the common ruck [the typical Swiss poster of the time] just as the mountain soars above the landscape" (Schweiz p. 52). With this image of the dawn-drenched Matterhorn, "for the first time a graphic approach was taken to the problem posed by a poster". (Weill p. 122). "The Swiss poster can be said to have been born with the creation of the Zermatt" (ibid). Cardinaux 14, Weill p. 120, Miroir 1, Alps 68, Swiss Tourist 67, Schweiz 1, Le Coultre p. 55.
