?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 500 - $ 750
ZERO (HANS SCHLEGER, 1898-1976) MARTINI / WITH GIN THIS IS IT. 1948. 30x20 inches, 76 1/4x50 3/4 cm. Condition B / B+: overpainting, abrasions and restoration in image. Paper. The British branch of Martini had high standards for its advertising, and worked closely with the leading British advertising agency, W.S. Crawford, to achieve their desired results. The company's creative director, Ashley Havinden, designed several posters for Martini himself, while also selecting other talented artists, like Zero, to work on the demanding commissions. Here, Zero only suggests a glass and a bottle, showing just enough of the product label to be legible, forcing the viewer to complete the mental connection and reinforce the brand name. Zero p. 69, The Poster 442, Bernstein p. 144.
