?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
ZERO (HANS SCHLEGER, 1898-1976) THINK AHEAD / WRITE INSTEAD. 1945. 28 3/4x36 inches, 73x91 1/2 cm. St. Michael's Press Ltd., London. Condition B+: tear in upper image; minor creases and tears at edges; creases in image; slight darkening in bottom margin. Paper. Schleger lived and worked in both Berlin and New York before settling in London in 1932. A pioneer of Modernism, he worked extensively for Shell Oil and the London Transport System, two companies which had artistically progressive sensibilities. He also designed a number of posters for the GPO (General Post Office). "Hans Schleger was one of the supreme practitioners of the floating world of dreams, desires, possessions and consumption. His pioneering work was done in 1920s and 1930s, the heroic age of modernist advertising and publicity designs" (Zero p. 11).
