?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
ZERO (HANS SCHLEGER, 1898-1976) UNDERGROUND / GETS YOU THERE. 1935. 40x25 inches, 101 1/2x63 1/2 cm. The Baynard Press, London. Condition B+: restoration along right edge; restored loss in lower right margin. One of a pair of posters, the other depicts a woman, that were intended to either work together or individually. Efficiently using only a few colors, Zero directs the viewer's attention to the man's watch, which is in the shape of the Underground's logo. The connection between timeliness and the trains is accomplished in an ingenious manner. "Hans Schleger was one of the supreme practitioners of the floating world of dreams, desires, possessions and consumption. His pioneering work was done in 1920s and 1930s, the heroic age of modernist advertising and publicity designs" (Zero p. 11). Zero p. 42, London Underground p. 76 (var).
