May 05, 2003 - Sale 1970

Sale 1970 - Lot 73

Unsold
Estimate: $ 1,000 - $ 1,500
ZERO - HANS SCHLEGER (1898-1976) WAIT TILL IT STOPS... Circa 1946.
293/4x191/4 inches. Loxley.
Condition A-: staining in image; minor creases in margins.
Having lived and worked in both Berlin and New York, Hans Schleger finally settled in London in 1932. A pioneer of modernism, he worked extensively for Shell Oil and the London Transport System, two companies which had artistically progressive sensibilities. By 1937, Zero had already worked on the safety problem for the Ministry of Transportation, putting together an exhibition and designing a highway code. In 1946 The Royal Society for the Prevention of Accidents comissioned him to do this poster. The result is a powerful photomontage with a stop signal reflected in the eye of a woman. It is also a strong typographic work in which Zero plays with two different typefaces, something he was fond of doing. Zero, p. 66.