May 09, 2013 - Sale 2313

Sale 2313 - Lot 128

Price Realized: $ 390
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 300 - $ 400
ZWART, PIET. Original pencil box and enamel advertising plate for Bruynzeel Potloden. Box measures 50x182x20 mm, in white, blue, red, and brown, verso of lid designed by Vilmos Huszar, some light wear and fading, no repairs. Plate measures 145x70mm, in yellow, gold, white, and black, with two mounting holes at top and bottom, sides and verso with some oxidation. (IO). Antwerp, circa 1930

Additional Details

In 1930 Zwart was commissioned to design monthly calendar cards for the Bruynzeel Wood Company, which manufactured pencils and doors. Eventually, he designed all of Bruynzeel's printed publications, advertising, packaging, offices, exhibitions and various work spaces of representatives abroad.