104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
Follow Us:
  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM

     

    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2133 | Lot 121
    Price Realized: $22,800With Buyer's Premium
    Show Hammer Price
    • Click Image To Enlarge

    • Sale 2133 Lot 121

      ALPHONSE MUCHA (1860-1939) WAVERLEY CYCLES. 1898.
      34 3/8x43 inches. F. Champenois, Paris.
      Condition B+: vertical and horizontal folds; minor discoloration, wrinkles, creases and bubbling in image. Matted and framed.
      Mucha's art was a brand in and of itself, and it transcended the products that he was employed to advertise. So much so, that Mucha was commissioned to design posters for two competing companies within the same year, an arrangement that was very rare in the advertising world of that era. By 1898, Mucha's posters for Cycles Perfecta and Waverley Cycles were simultaneously on display in the streets of Paris. Only a handful of other artists (including Cheret and Cappiello) were ever similarly courted by advertisers, who sought to use their talents regardless of current affiliations and associations. Given that they were designed by the same artist within one year of each other and for the same product, Mucha's two bicycle posters are dramatically different. While Cycles Perfecta is an exuberantly extravagant exercise in Art Nouveau representation, Waverley Cycles (in an unusual horizontal format) is more allegorical and elegant. For this sturdy, American-manufactured bicycle, "Mucha did not bother to try and show it . . . but expressed it symbolically by having the rather resolute young lady leaning on an anvil. She is holding in her hand a branch of laurel leaves, probably to indicate the prizes won by the product." (Rennert/Weill p. 206). Rennert/Weill 52, DFP-II 642, Bicycle Posters p. 55, Maitres 1900 p. 207.
      Estimate $20,000-30,000


      Price Realized (with Buyer's Premium) $22,800