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    Sale 2230 | Lot 179
    Price Realized: $5,040With Buyer's Premium
    Show Hammer Price
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    • Sale 2230 Lot 179

      JOHN HELD, JR. (1889-1958) THE ENCHANTED ISLE / MARTHA'S VINEYARD. 1934.
      41 3/4x28 inches, 106x71 cm. Plampin Litho Co., N.Y.C.
      Condition A-: repaired tear through bottom margin.
      "In 1924, [The New Haven Railroad] commissioned New York City artist John Held, Jr. to design a series of posters selling New England resorts and vacations . . . Held, a well known delineator of eastern establishment culture whose Vanity Fair and Life magazine illustrations and cartoons introduced two of the era's defining caricatures--the happy-go-lucky flapper and her straw-hatted guy, Joe College-- proved a prescient choice. His New Haven designs talked to the new, jazzy cultural elite" (Zega p. 63). Zega p. 66.
      Estimate $5,000-7,500


      Price Realized (with Buyer's Premium) $5,040