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    (212) 254-4710 ext. 0
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    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

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    Sale 2230 | Lot 179
    Price Realized: $5,040With Buyer's Premium
    Show Hammer Price
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    • Sale 2230 Lot 179

      41 3/4x28 inches, 106x71 cm. Plampin Litho Co., N.Y.C.
      Condition A-: repaired tear through bottom margin.
      "In 1924, [The New Haven Railroad] commissioned New York City artist John Held, Jr. to design a series of posters selling New England resorts and vacations . . . Held, a well known delineator of eastern establishment culture whose Vanity Fair and Life magazine illustrations and cartoons introduced two of the era's defining caricatures--the happy-go-lucky flapper and her straw-hatted guy, Joe College-- proved a prescient choice. His New Haven designs talked to the new, jazzy cultural elite" (Zega p. 63). Zega p. 66.
      Estimate $5,000-7,500

      Price Realized (with Buyer's Premium) $5,040