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    Sale 2449 | Lot 97
    Price Realized: $30,000With Buyer's Premium
    Show Hammer Price
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    • Sale 2449 Lot 97

      62 1/4x47 inches, 158x119 1/2 cm. Devambez, Paris.
      Condition A- / B+: replaced losses, repaired tears, creases and abrasions in margins; creases in image; margins trimmed slightly.
      In 1923, Gabriel Voisin, the luxury car manufacturer, commissioned Loupot (who had just returned to Paris after years in Switzerland) to design a pair of posters promoting his automobiles. The results are two dramatically different images. One is minimalistic, with a small red car against what is essentially an all-white background. This second image is the exact opposite - a colorless car starkly highlighted against a vividly-drawn, verdant forest depicted in a Cezanne-esque style. The effect these two images had was such that R.L. Dupuy, the head of a prominent Parisian advertising agency at the time, remarked that the posters "dropped like two stones in the frog-pond of the advertising imagination" (Weill p. 207). Loupot p. 60, Loupot / Musee de l'Affiche no. 21, Reina Sofia p. 113.

      Estimate $20,000 - 30,000

      Price Realized (with Buyer's Premium) $30,000