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Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.Sale 2476 | Lot 16
Price Realized: $1,188 With Buyer's Premium Show Hammer Price
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Sale 2476 Lot 16
LUCIAN BERNHARD (1883-1972) FLUGVERFUCHE / BERLINER LOKAL - ANZEIGER. 1909.
27 1/4x36 3/4 inches, 61 1/2x93 1/4 cm. Hollerbaum & Schmidt, Berlin.
Condition B / B-: extensive staining and discoloration through right image; replaced loss at upper right edge; repaired tears at edges; creases and abrasions in image; margins trimmed off.
In 1906, at the age of 20, Lucian Bernhard won a poster design competition sponsored by Priester matches. Ernst Growald, the director of the Berlin printing establishment Hollerbaum & Schmidt, recognized his talent and immediately hired Bernhard. The young artist quickly developed a graphic design system that proved to be revolutionary in the advertising world. Bernhard was the father of the Sachsplakat (Object Poster), a style in which the object is depicted by itself, in flat colors, with no ornamentation and no shadow, against a monochromatic background with very large, bold typography. Here, he is promoting an early airshow in which a Voisin bi-plane will be making demonstration flights over Berlin's Templhlof field. DFP-III 160, Wember 65.
Estimate $700 - 1,000Price Realized (with Buyer's Premium) $1,188