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Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.Sale 2476 | Lot 73
Price Realized: $1,125 With Buyer's Premium Show Hammer Price
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Sale 2476 Lot 73
ASHLEY HAVINDEN (1903-1973) ENO'S FRUIT SALT / FIRST THING EVERY MORNING. 1927.
30x20 inches, 76 1/4x50 3/4 cm. Haycock, Cadle & Graham, London.
Condition B+: restoration along vertical and horizontal folds; minor offsetting in bottom half of image; restored pin holes in top corners; minor repaired tears and restoration at edges; light restoration in image.
Havinden was a graphic designer who joined the Crawford Agency in London when he was only eighteen. Just a few years later, he became the company's creative director. He "endorsed the ideas of the Bauhaus, such as the use of asymmetry and white space as part of a dynamic composition. In 1927, the team devised a campaign for Eno's Fruit Salt. The imagery used in both poster and press advertisements depicted three horsemen whose lances carried banners bearing the copy. The asymmetrical layout created a dynamic yet united design. The sense of movement suggested the beneficial effect of the product on health" (V&A). Weill 420, Encyclopedie de l'Affiche p. 90.
Estimate $700 - 1,000Price Realized (with Buyer's Premium) $1,125