104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
Follow Us:
  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM


    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2476 | Lot 80
    Price Realized: $1,125With Buyer's Premium
    Show Hammer Price
    • Click Image To Enlarge

    • Sale 2476 Lot 80

      30x44 1/4 inches, 75 3/4x112 1/2 cm
      Condition B: replaced left margin; replaced corners; restored losses, repaired tears, creases, abrasions and overpainting in margins and image.
      "Shell-Mex and B.P. Ltd. have greatly developed the art of the unusual in poster design, and the quaint symbolic figures in this lorry bill by Hooper Rowe are certainly novel enough to rivet attention, though the purpose is the eminently practical one of emphasizing the high 'anti-knock' qualities of B.P. Ethyl - an essential quality to the modern high- compression engine" (Modern Publicity 1933, p. 44). In the 1930s, BP made a conscious effort to employ Modernist artists and designs in their advertising to convey the forward thinking, technologically advanced nature of its products, perfectly suited for a modern, industrial world. BP's commitment to avant-garde, contemporary design led the Director of the National Gallery in London, Kenneth Clark to praise them as "among the best patrons of modern art." Poster Progress p. 47.

      Estimate $1,000 - 1,500

      Price Realized (with Buyer's Premium) $1,125