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    Sale 2476 | Lot 143
    Price Realized: $12,500With Buyer's Premium
    Show Hammer Price
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    • Sale 2476 Lot 143

      47 1/4x31 1/2 inches, 120x80 cm. Devambez, Paris.
      Condition B+: repaired tears and creases in margins; restored losses in lower corners.
      In 1923, Gabriel Voisin, the luxury car manufacturer, commissioned Loupot (who had just returned to Paris after years in Switzerland) to design a pair of posters promoting his automobiles. The results are two dramatically different images. This poster is minimalistic, with a small red car against what is essentially an all-white background. The second image is the exact opposite - a colorless car starkly highlighted against a vividly-drawn, verdant forest depicted in a Cezanne-esque style (See Swann sale 2449 Lot 97). The effect these two images had was such that R.L. Dupuy, the head of a prominent Parisian advertising agency at the time, remarked that the posters "dropped like two stones in the frog-pond of the advertising imagination" (Weill p. 207). 2nd Salon Automobile 52, Modern Poster 172, Crouse p. 54, Reina Sofia p. 143.

      Estimate $15,000 - 20,000

      Price Realized (with Buyer's Premium) $12,500