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  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM


    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2499 | Lot 295
    Estimate: $1,800 - $2,200
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    • Sale 2499 Lot 295

      A comprehensive and expansive archive with over 200 Polaroids apparently made by a signwriter, chronicling the completion or installation of his own work.
      Including an array of small-town advertisements and roadside slogans such as "Garage Sale" and "Open 4th of July," alongside promotional window boards for all-American products like Levi's Jeans, Converse All-Stars, and 59ยข hot dogs. Many of the displays, designed in classical sign-painter style, appear tailored to local businesses and present generic and quintessential phrases such as "Nobody Does it Better," or "Taste the Difference." Polaroids (210), the images measuring 3 inches (7.6 cm.) square, the sheets slightly larger, sleeved back to front, six to a sleeve. 4to, black leatherette; 3-ring binding. Circa 1980

      Estimate $1,800 - 2,200